What is a revenue projection?

A revenue projection is a forward-looking financial estimate that outlines how much gross booking revenue a short-term rental property is expected to earn over a defined time horizon—typically 1-3 years. These projections are rooted in comp set analysis and enhanced with flexible assumptions such as occupancy rate, ADR (average daily rate), and custom seasonality.

The revenue projection is not just a static number—it’s a dynamic, data-informed model that reflects how a home is expected to perform under specific conditions. These projections are created after selecting or customizing a competitive set, which provides baseline performance data like average booking revenue, nightly rate, and market occupancy.

From there, users can:

• Set a custom annual revenue target
• Adjust target occupancy based on strategy
• Distribute revenue across months to reflect seasonality
• Apply ramp-up logic for new listings
• Define long-term growth via escalation rates

SummerOS projections are highly visual and interactive. Users can edit monthly revenue targets, lock key months (e.g., high seasons), and redistribute totals to match a desired annual goal. Each projection is saved per property, version-controlled, and can be duplicated to create alternative scenarios like "Aggressive Growth" or "Downside Forecast."

Importantly, revenue projections aren't just forecasting tools—they feed directly into SummerOS’s asset intelligence dashboard. Once a property goes live, these projections become your performance benchmarks. You can then compare actual revenue against your projection, understand variance month-by-month, and refine your expectations over time.

For additional help, hit the chat window in SummerOS or contact us directly at support@summeros.com.