What is a ramp-up period?

The ramp-up is a feature in SummerOS that models how a newly launched or renovated short-term rental will gradually reach full revenue performance. Rather than assuming a property earns 100% of its projected revenue from day one, the ramp-up curve accounts for the realistic lag that often occurs during onboarding, stabilization, and market entry.

For example, a ramp might start at 50% of your target revenue in the first month and scale up over 6 months to hit full projected earnings. SummerOS allows you to customize both the starting percentage and the ramp duration—giving you full control to reflect how quickly you believe the asset can gain traction.

This modeling is crucial when:

• A property is newly acquired or entering the market
• Renovations or amenity upgrades are planned post-acquisition
• Marketing efforts (e.g., listing optimization or photography) will impact early booking velocity
• You're creating conservative Year 1 projections to manage owner or investor expectations

A well-constructed ramp-up curve can be the difference between optimistic forecasting and practical planning—especially in markets where STR supply is competitive and demand takes time to build.

For additional help, hit the chat window in SummerOS or contact us directly at support@summeros.com.