Analyzing market growth in SummerOS
Understanding how a market is evolving over time is essential for smart STR investment and pricing decisions. The Market Growth section in SummerOS gives you a clear, data-backed view of how supply, demand, and performance metrics are trending—year over year.
You’ll find this view in Markets > Summary > Market Growth. Use it to answer questions like:
- Is booking revenue increasing in this market?
- Are average rates or occupancy shifting?
- Is the market becoming more competitive?
- Are properties being listed or booked more often?
Key metrics over time
The left side of the screen shows a side-by-side comparison of the current year vs. the previous one. This gives you a snapshot of change across critical performance indicators, like:
- Active Rentals: Total number of active listings in the market
- Booking Revenue: Total gross booking revenue
- Average Booking: Revenue per listing on average
- ADR (Average Daily Rate): Average nightly rate across the market
- Occupancy: Percentage of available nights that were booked
- Days Listed: Number of nights properties were available to book
- Days Occupied: Number of nights actually booked (
These numbers help you evaluate not just overall growth, but also how efficiently the market is using its inventory.
12-month trendline
On the right, a chart plots average booking revenue by month against a rolling 12-month average. This helps you visualize seasonality, short-term dips or surges, and longer-term momentum.
Use this chart to:
- Identify months where revenue spikes or slumps
- Confirm if the market is stabilizing or accelerating
- Anchor pricing or investment expectations to recent performance
Year-over-year growth comparison
At the bottom, the YoY Growth Comparison chart lets you compare two key metrics over time (e.g., Avg. Booking Revenue vs. Booking Revenue).
This helps you:
- Spot divergence between different indicators (e.g., if bookings are growing faster than revenue)
- Monitor performance trends at a more granular level
- See if growth is slowing, accelerating, or plateauing
You can use the dropdowns to select and compare different metrics.
Why it matters
Markets aren’t static—and this view ensures you’re not making decisions based on outdated trends.
The Market Growth section gives you critical context for evaluating both opportunity and risk. For example, if a market shows an increase in active rentals but an even larger increase in booking revenue and ADR, it suggests demand is keeping up with—or even outpacing—new supply. That’s a strong signal that there’s still room for growth.
On the flip side, if rental supply is growing but occupancy or ADR is shrinking, that could indicate early signs of oversaturation.
Use this section to:
- Validate whether now is the right time to enter or expand in a market
- Spot emerging submarkets with rising revenue potential
- Avoid areas where listing growth has outpaced guest demand
Ultimately, Market Growth helps you act early, even before performance changes show up in comp sets or historical averages.