What is gross revenue and GMC revenue?

In SummerOS, we use a few key metrics to measure revenue. Gross revenue or (Gross Norm Rev LTM) includes all income generated by a property, including cleaning fees collected from guests.

GMC Revenue stands for Gross Minus Cleaning revenue. This metric excludes cleaning fees and represents the "true" booking revenue (also called accommodation fare) of a property.

💡 Cleaning fees are typically considered a "pass-through" cost with little to no profit margin. By removing cleaning fees, GMC Revenue provides a clearer picture of a property's revenue potential.

Here's why we use these metrics:

• Provides a clearer view of the property’s booking revenue potential.
• Avoids distortion caused by cleaning fees, which typically offer 0% or minimal profit margins.

These metrics are essential for accurately underwriting and analyzing short-term rental properties in SummerOS, ensuring reliable insights for data-driven decisions.

For additional help, visit our Help Center, hit the chat window in SummerOS, or contact us directly at support@summeros.com.